In autumn 2016 couples who are engaged and want to marry are able to carry each other’s DNA in their rings, thanks to an exclusive partnership between the Swedish companies Schalins Ringar and Eternal Memory. An entirely unique form of declaring your love, based on a new way of thinking and a new technique.
“I like new and exciting ideas, and I have a passion for new technology,” says Johan Redhe, MD of Schalins. “And this is really a combination of the two. We are launching in late autumn 2016 and I think there’s a business niche for this service – it’s all about a passionate declaration of love.”
How does it work? First the prospective couple visits a jeweller who sells Schalins rings – no one else can offer the same service. Once there, they choose the rings and order them through the service “Eternal Memory”. The couple will then receive a DNA kit sent by mail. The kit contains what they need to extract the DNA, including cotton swabs and storage packages.
The procedure is very simple: swab the inside of the cheek and then place the swab in storage package that comes with the kit. The last step is to send DNA samples to Eternal Memory and the high-tech laboratory in Canada that they work with for the next, very advanced part of the process.
“We are very excited about our cooperation with the Canadian laboratory, they are the only ones who use this revolutionary technology. This technology is to preserve DNA at room temperature, theoretically for thousands of years, without destroying it,” says Farhad Rassul, MD of Eternal Memory.
What happens inside the air locks to the laboratory in Canada is secret, but a general description is that they first purify the submitted DNA samples and then perform a quality control. When all quality criteria are met, the DNA is fossilised in glass. The result is a white powder that consists of microscopic glass beads of fossilised DNA. The white powder is then sent to Schalins in Sweden, where they drill holes in the rings the couple has chosen, and then set the DNA powder. The setting and closure of the rings are done with a unique patented technique that virtually guarantees that the DNA has the same life as common fossils – practically forever. The Canadian technology for fossilising and encapsulating DNA in glass has many exciting applications, including artificially adding DNA to different materials in order to be able to trace the origin, as part of the fight against plagiarism.
What does it cost to get a ring set with DNA? The cost for the DNA process itself is SEK 4,900 for one ring, and if an engagement or wedding is coming up fast, you can get the second ring for SEK 1,500. This is added to the cost of the rings, but that you can control yourself, because the DNA technology is compatible with Schalins entire assortment of rings.
“So dare to ask and confirm your passionate love,” Johan Redhe finishes with a smile.
About Schalins: Schalins is Sweden’s largest manufacturer of rings. The operations are based in northern Sweden, where they have their own smelters and workshops. The company has been operating for nearly seventy years and has an express policy of using domestic raw materials in manufacturing as much as possible. Most of the gold Schalins works with is recycled metal and all the diamonds in the rings are conflict-free.
About Eternal Memory: Eternal Memory is a Swedish start-up based in Stockholm, with a passion for product development and design. The operations are characterised by curiosity with penchant for science, where the DNA technology is a good example of an innovative product with enduring value.
Stay tuned for more information!