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Gold Jewelry: A Guide to White, Red, and Yellow Gold

Gold metals

Gold is one of the most beloved metals for jewelry, thanks to its elegance, durability and symbolism. At Schalins we create gold jewelry in white gold, red gold and yellow gold, where each shade has its own unique properties and suits different styles and preferences. But what makes the different gold colors different? How does the composition affect the color, feel and durability of the jewelry? Here we go through the differences so you can find the perfect gold shade for you!

What is the difference between white, red and yellow gold?

Pure gold (24K) is too soft to be used in jewelry, so it is alloyed with other metals to increase durability and provide different colors. Here is a deeper look at the three gold colors we offer at Schalin 's:

Gold jewelry

Red gold – the Nordic standard

Composition: 75% gold, 12.5% ​​copper, 12.5% ​​silver.
Red gold is the most common gold color in Sweden and Finland. It has a warm, golden tone with a reddish hue that comes from the copper content. The alloy is perfectly balanced between the softness of gold, the warmth of copper and the bright properties of silver.

Advantages:

  • Classic and timeless in Sweden and Finland.
  • Perfect balance between strength and agility.
  • Has a beautiful, warm tone that doesn't become too yellow or pink.

Perfect for:

  • Traditional wedding and engagement rings.
  • For those who want a gold with more depth than yellow gold.
  • Jewelry that stays beautiful over time.

Yellow gold – the international favorite

Composition: 75% gold, approx. 16% silver and approx. 9% copper.
Yellow gold is the most common gold color in Southern Europe, the Middle East and Asia. A color that is based on a long tradition, which has now also taken its place in Sweden. Yellow gold has the same fine properties as red gold. Since the silver content is higher than the copper content, the gold has a brighter, clearer yellow color that is reminiscent of pure gold.

Advantages:

  • Has a rich, warm color that is popular internationally.
  • Retains its natural tone without plating.
  • Suitable for all skin tones but is especially flattering on warmer undertones.

Perfect for:

  • For those who love a more traditional gold tone.
  • Vintage and antique-inspired jewelry.
  • Internationally inspired jewelry styles.

Gold jewelry

White gold – modern elegance

Composition: 75% gold, silver, copper, zinc and palladium.
White gold is created by mixing gold with silver and palladium, which gives the metal its bright color. To further enhance the luster and provide extra protection, the white gold is plated with palladium.

Advantages:

  • Has an elegant and sophisticated feel.
  • Goes perfectly with diamonds and gemstones.
  • A stylish alternative for those who like a modern look.

Perfect for:

  • Engagement and wedding rings.
  • For those who prefer a cool and minimalist style.
  • Combine with other light metals such as platinum.
Gold jewelry

Which gold color should you choose?

Choosing the right shade of gold is both about personal style and what suits your skin tone and your other jewelry.

Skin tone:

  • Warm skin tone? Yellow and red gold highlight your natural glow.
  • Cool skin tone? White gold complements your features perfectly.
  • Neutral skin tone? All three shades suit you – feel free to mix!

Other jewelry:

  • Do you wear mostly silver jewelry? White gold matches best.
  • Do you have a lot of classic gold jewelry? Continue with red gold.
  • Want something unique? Yellow gold gives a more international look.

Schalin's gold jewelry - an investment in quality and beauty

Whether you prefer white, red or yellow gold, at Schalins you will find jewelry of the highest quality, designed to last a lifetime.


Want to find the perfect gold jewelry for yourself or as a gift for someone you love? Discover our wide range here


Read more about our metals here

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