Privacy Policy

Information on the Processing of Personal Data

This Privacy Policy (“Privacy Policy”) explains how Schalins Ringar AB, reg. no. 556161-6110, Box 3036, 831 03 Östersund, Sweden (“Schalins”, “we”, “us”, “our”) processes your personal data.

Schalins operates the webshop www.schalins.com. In order to provide our webshop and related customer service, we process personal data relating to customers and website visitors.

Schalins is the data controller for the processing described in this Privacy Policy. We process personal data in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (“GDPR”).

We want you to feel confident about how we process your personal data and for what purposes. This Privacy Policy explains your rights and how we use your information. If you have questions, please contact us using the details provided in Section 7 below.

1. Cookies

We use cookies on www.schalins.com to analyze how visitors use our webshop. This allows us to optimize content, navigation, and structure. Cookies are also used to tailor offers and advertising both on our website and on other websites.

For more information, please see our Cookie Policy.

2. What Personal Data Do We Process?

We process the following categories of personal data:

Contact and Identification Data

• Name
• Postal address
• Phone number
• Email address
• Customer number
• Account login details
• Personal identity number (only when required for secure identification or other legitimate reasons)

Order Information

• Order history
• Payment details
• Product details
• Transaction date and time
• Delivery address
• Pickup location
• Selected payment method

Customer Service Data

• Communication via chat, phone, email, and social media
• Complaint information
• Resizing or return details
• Compensation details

Marketing Data

• Name
• Email address
• Phone number
• Customer segment
• Order history
• Competition entries

We may also receive personal data from payment providers, logistics companies, official registers (e.g., SPAR), or partners.

Marketing-related data may also be processed through cookies (see Cookie Policy).

3. Purpose and Legal Basis for Processing

Administration of Customer Relationship and Orders

We process your data to:

• Manage customer accounts
• Process orders, returns, exchanges, resizing
• Provide delivery notifications
• Fulfill contractual obligations

Legal basis: Performance of contract or pre-contractual measures.
Order confirmations are processed to fulfill legal obligations.

Data is stored:

• As long as you have an account
• Up to 3 years for complaint handling

Fraud Prevention

We may process collected data to prevent and investigate fraud.

Legal basis: Legitimate interest.
Data stored up to 3 years.
Data may be shared with authorities if required.

Customer Service

We process data to respond to inquiries and provide support.

Legal basis:

• Contract (if related to purchase)
• Legitimate interest (general inquiries)

Storage:

• Up to 3 years after purchase
• General correspondence deleted/anonymized after 1 year

Complaints Handling

We process data to manage complaints and consumer claims.

Legal basis: Legitimate interest.
Storage: Up to 3 years after delivery.

Marketing

We process data to inform you about products and services.

Legal basis: Legitimate interest.
If publishing testimonials, photos, or quotes → Consent.

Storage:

• Up to 1 year after last purchase
• Consent-based data stored up to 2 years or until withdrawn

Campaigns and Competitions

We process data to administer campaigns and prize draws.

Legal basis: Legitimate interest.
Stored until campaign ends.

Quality Assurance

We process data to improve service and operations.

Legal basis: Legitimate interest.
Stored up to 2 years after case closure.

Statistics

We process order data to generate business statistics.

Legal basis: Legitimate interest.
Stored up to 5 years before anonymization.

Accounting

We process transaction data to comply with Swedish Accounting Act.

Legal basis: Legal obligation.
Stored for 7 years after the end of the relevant fiscal year.

4. Sharing of Personal Data

Your data may be shared with:

• Payment providers
• Shipping companies
• Auditors and legal advisors
• IT service providers (data processors)

We have data processing agreements in place with processors.

We may share data with authorities if required by law.

In case of merger, acquisition, or sale of assets, personal data may be transferred.

International Transfers

As a rule, data is processed within the EU/EEA.

If you consent to cookies, data may be transferred to Google in the USA for analytics and marketing. Such transfers are protected by EU Standard Contractual Clauses and additional safeguards.

5. Storage of Personal Data

We retain personal data only as long as necessary for the purposes described above.

The same data may be stored in different systems for different purposes.

Data may be retained longer if required by law or authority decisions.

6. Your Rights

Under GDPR, you have the right to:

Access

Request information about personal data we hold about you.

Rectification

Request correction of inaccurate data.

Erasure

Request deletion of your data (in certain circumstances).

Restriction

Request limitation of processing.

Data Portability

Receive your data in a structured, machine-readable format.

Objection

Object to processing based on legitimate interest (e.g., direct marketing).

If you object, we must cease processing unless we demonstrate compelling legitimate grounds.

Complaints

If you are dissatisfied, please contact us first.

You also have the right to lodge a complaint with:

Swedish Authority for Privacy Protection (IMY)
Box 8114
104 20 Stockholm
Phone: +46 (0)8-657 61 00
Email: imy@imy.se

7. Contact Schalins

Email: privacy@schalins.se
Phone: +46 (0)10-777 15 15

8. Changes to This Policy

We reserve the right to update this Privacy Policy. Significant changes will be communicated appropriately.