Wedding & Etiquette – traditions & modern interpretations before the wedding

Planning a wedding is more than booking a venue and choosing a dress – it’s also navigating unwritten rules and expectations. But what exactly does etiquette say, and how much do you have to follow tradition? In this guide, we’ll break down the most common wedding etiquette – and how you can interpret it in a way that suits you.

Entrance to the wedding – who goes in with whom?

One of the most classic questions is: Who will the bride walk in with? Traditionally, the bride is led in by her father, while the groom stands at the altar and waits. But today, more and more couples are choosing to deviate from that tradition.

Modern options:

• Enter together as a couple – symbolizes equality.
• Have both parents accompany you to the altar.
• Go in alone – strong and independent.

Whatever you choose, make sure it feels authentic to you. Etiquette is fundamentally about respect and feeling, not about following a strict template.

Guest placement – ​​right or left side?

In church ceremonies, it has been customary for the bride's family and friends to sit on the left, and the groom's on the right (as viewed from the altar). However, in today's weddings, guests are free to mix and mingle – especially at civil ceremonies.

Tip: Have a host or toastmaster help guests to the right place. Feel free to use signs or program sheets that briefly inform about the location or any deviations from tradition.

Marriage officiant – church or civil?

A church wedding follows a set order with Bible reading, blessing and psalms, while a civil ceremony can be completely customized to your needs. There is a lot of freedom here – but even here, etiquette can play a role in how the ceremony is experienced.

Consider:

• Adapt your tone and attire to the wedding style.
• Inform guests about the expected setup.

Ring exchange – when and how?

A common question is when to exchange rings. Usually, it happens after the vows, but it is not mandatory.

Label and options:

• Rings are exchanged after the vows are said.
• Some couples choose to have only one of them wear a ring – that's totally fine!
• Say a few words to each other at the ring exchange – personal and memorable.

At Schalins you will find wedding rings in several styles, from classic gold to modern designer rings - for all types of weddings.

Attire – what applies to different weddings?

The invitation often includes a dress code that can be difficult to interpret. Here's a quick guide to etiquette:

Dress code	What does this mean?
Evening dress	Most formal. Tailcoat, long dress
Tuxedo	A little less formal. Tuxedo, long/nice dress
Dark suit	Dark colored suit, elegant dress
Jacket	Suit (light or dark), short/nice dress

Tip: As the host couple, you set the tone. Do you want to relax in the garden? Then summery or "optional attire" might be enough.

Bridesmaids, marshals and toastmasters – the roles according to etiquette

Traditionally, bridesmaids assist the bride and groomsmen support the groom. However, today, many couples choose their closest friends – regardless of gender or relationship.

Label according to present tense:

• Assign roles by relationship, not gender.
• Provide clear information in advance – it reduces stress.
• The toastmaster(s) maintain the order of speaking and guide guests.

Invitation & thank you card – when should they be sent?

According to label:

• Save the date: 6–12 months in advance.
• Invitation: 2–4 months before the wedding.
• Thank you card: Within 1–2 months after the wedding.

Professional tip: Use the same style for the invitation, place card and thank you card – it gives a uniform impression.

To dare to make one's own interpretation

The most important thing to remember: Etiquette is not a set of rules to feel guilty about – it’s more a guide to creating a nice and smooth experience for everyone involved. Today’s weddings are built as much on tradition as they are on personality.

Summary: Label with heart

Understanding wedding etiquette will help you feel confident in planning—and know when you can (or should) break from it. Choose the traditions that feel right and shape your own, loving version of the day.

And remember – no matter how you plan your wedding, your love is at the center. Let your rings reflect that. Discover our wedding rings with a personal touch, crafted with care in Sweden.

Women's wedding ring

Men's wedding ring